Sampling in Marketing Research Quiz

What is the primary purpose of sampling in marketing research?

• To gather data from the entire population
• To reduce the cost and time of research
• To ensure complete accuracy in results
• To create a marketing strategy

Which of the following is a benefit of using sampling in research?

• It guarantees accurate results
• It allows for quicker data collection
• It eliminates the risk of bias
• It requires no statistical knowledge

What is a potential drawback of sampling mentioned in the video?

• Samples are always representative
• Consumer preferences can change rapidly
• Sampling is always cost-effective
• It requires extensive calculations

Why might a researcher choose to sample rather than survey the entire population?

• To avoid bias
• Because it's impractical to survey everyone
• To ensure a larger sample size
• To increase the complexity of the research

What does the term 'representative sample' refer to?

• A sample that is larger than the population
• A sample that accurately reflects the characteristics of the population
• A sample that is randomly selected
• A sample that includes only the target audience

What is one way to reduce the risk of bias in sampling?

• Using random selection methods
• Surveying only loyal customers
• Choosing a sample based on convenience
• Limiting the sample size

In the context of marketing research, what is qualitative data?

• Data that can be measured numerically
• Data that describes characteristics or qualities
• Data that is collected from a large population
• Data that is always accurate

What might happen if a sample is not drawn correctly?

• The research will be more accurate
• The findings may not represent the population
• The sample size will increase
• The research will take less time

Why do researchers typically use sampling instead of studying an entire population?

• It is always cheaper
• It is faster to collect data
• It is impractical to survey everyone in a large population
• It guarantees perfectly representative results

According to the video, what is the primary goal of sampling in marketing research?

• To eliminate all research bias
• To create a representative view of the target population
• To reduce marketing costs
• To predict exact consumer behavior