Module 8 Marketing Information

A personal endorsement or story promoting a product

This technique is persuasion by emphasizing potential risks or dangers

What persuasive technique involves a famous product or service?

• Emotional Appeal

• Celebrity endoursement

• Fear Tactic

• Testimonial

A toothpaste commercial shows a dentist saying, “I recommend this brand to all my

patients.” What technique is being used?

• Celebrity endorsement

• Fear tactic

• Testimonial

• Emotional Appeal

Which of the following best describes a marketing strategy?

• A process of deciding the product's price

• A technique for designing logos

• A plan for promoting and selling products to a defined audience

• A strategy for finding new employees that can create advertisements

Which of the following describes misleading advertising?

• Advertising that respects cultural differences.

• Marketing that exaggerates or provides false information to influence consumers.

• Advertising that targets specific groups ethically.

• Marketing that provides truthful and accurate information.

What is the primary goal of propaganda?

• To present balanced and factual information

• To manipulate public opinion using biased or misleading messages

• To provide entertainment during election campaigns

• To engage with voters on social media

A candidate’s campaign uses social media marketing to share videos of the candidate

helping local communities. How does this method differ from propaganda?

• It focuses on engagement rather than manipulation

• It promotes divisive messaging to target voters

• It avoids addressing serious political issues

• It is not designed to influence public opinion

Why is it important to consider cultural sensitivity in marketing?

• To create advertisements that everyone finds humorous.

• To focus solely on the local audience's preferences.

• To avoid offending or alienating diverse groups of people.

• To ensure a product is available in every country.

Why might an advertisement use emotional appeals to sell a product?

• To create a logical argument for the product

• To provide detailed information about the product

• To highlight the risks of not using the product

• To make the audience feel a connection to the product