Marketing Chapter 11 Review

Services characteristically have short distribution channels.

• True

• False

An automobile manufacturer is a good example of a service business.

• True

• False

With bundling, the customer generally pays a reduced price and has the advantage of one-stop shopping.

• True

• False

Unlike profit-making organizations, not-for-profit organizations are not interested in delivering high-quality services that consumers need and want.

• True

• False

Professionals generally have:

• a high-level skills

• higher education

• a license to practice

• a combination of all of these

With people-based services, a business will most likely focus on:

• the distribution or location of its services

• the maintenance of its equipment

• the tangible aspects of its services

• the training of its personnel

A well-trained sales staff interacting with customers is an example of:

• personal selling

• word-of-mouth promotion

• endorsement

• none of these

Promotional strategies found to be effective for services include

• endorsements

• word of mouth

• personal selling

• all of these

Channels of distribution for service businesses must be short because of services'

• perishability

• inseparability

• intangibility

• all of these

The distribution of services is primarily concerned with

• choosing the right intermediaries

• having the service in a location that is convenient for the consumer

• choosing the right means of transportation

• none of these