test

A business wants to target customers who value eco-friendly products. What type of segmentation should it use?

• a. Demographic segmentation

• b. Geographic segmentation

• c. Psychographic segmentation

• d. Behavioral segmentation

Which of the following is a limitation of secondary data?

• a. It cannot be obtained from public sources

• b. It is expensive to collect

• c. It is always more reliable than primary data

• d. It may not be relevant to the current research

What is the "black box" in the stimulus-response model of buyer behavior?

• a. The unknown psychological processes influencing consumer responses

•  b. A hidden cost in consumer transactions

•  c. The process of data storage in customer relationship management

• d. A physical product packaging used in marketing research

A company that tailors its marketing strategy to local preferences is using what type of marketing strategy?

• a. Mass marketing

• b. Micromarketing

• c. Standardization

• d. Undifferentiated marketing

A company that decides to target several market segments and designs separate offers for each is practicing which type of marketing?

•  a. Undifferentiated marketing

• b. Concentrated marketing

• c. Micromarketing

• d. Differentiated marketing

Which of the following is NOT a source of marketing intelligence?

• a. Company sales records

• b. Social media monitoring

• c. Customer complaints

• d. Competitor websites

What is the main purpose of a marketing information system (MIS)?

• To generate as much data as possible for marketing managers

• b. To monitor competitors' strategies exclusively

• c. To collect, analyze, and distribute marketing information for better decision-making

• d. To replace traditional marketing research with digital analytics

What is the primary reason companies create augmented products?

•  a. To improve the core product’s durability

• b. To add extra benefits and differentiate from competitors

• c. To reduce the production costs

• d. To make the product more tangible

A person considering multiple insurance providers but ultimately choosing the one with the best reputation is engaging in which stage of the buyer decision process?

•  a. Information search

•  b. Post purchase behavior

• c. Need recognition

• d. Evaluation of alternatives

What is a key difference between habitual and complex buying behavior?

• a. Complex buying behavior requires extensive decision-making, while habitual buying behavior is based on routine

• b. Consumers are more satisfied with habitual buying behavior choices

• c. Habitual buying behavior occurs when there are significant brand differences

•  d. Complex buying behavior involves low involvement, while habitual buying behavior involves high involvement