BTEC Enterprise LOB Market Research

BTEC Enterprise LOB Market Research

9th Grade

79 Qs

quiz-placeholder

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Marketing multiple choice quiz

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BTEC Enterprise LOB Market Research

BTEC Enterprise LOB Market Research

Assessment

Quiz

Business

9th Grade

Hard

Created by

grace gregson

FREE Resource

79 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of market research?

To understand the marketplace better

To increase product prices

To hire more employees

To reduce production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a disadvantage of secondary research?

It is always expensive

It may be old or out of date

It is always accurate

It is difficult to find

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of secondary research?

It is conducted by a business or individual

It is research that already exists

It is always tailored to specific needs

It is always more expensive than primary research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a disadvantage of primary research?

It is always quick to gather

It can be costly and time-consuming

It is always more affordable

It is always more accurate

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of conducting primary market research for a business?

To analyse competitors' financial statements

To increase sales or enhance customer awareness

To develop new product designs

To improve employee satisfaction

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of primary research involves collecting data through open and closed questions?

Observations

Focus Groups

Questionnaire

Interviews

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes an observation from a visit in market research?

Observations involve asking questions to customers

Observations are conducted online

Observations look at the behaviors of customers

Observations are only for new products

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