What is the primary purpose of market research?

BTEC Enterprise LOB Market Research

Quiz
•
Business
•
9th Grade
•
Hard

grace gregson
FREE Resource
79 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To understand the marketplace better
To increase product prices
To hire more employees
To reduce production costs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a disadvantage of secondary research?
It is always expensive
It may be old or out of date
It is always accurate
It is difficult to find
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a characteristic of secondary research?
It is conducted by a business or individual
It is research that already exists
It is always tailored to specific needs
It is always more expensive than primary research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a disadvantage of primary research?
It is always quick to gather
It can be costly and time-consuming
It is always more affordable
It is always more accurate
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of conducting primary market research for a business?
To analyse competitors' financial statements
To increase sales or enhance customer awareness
To develop new product designs
To improve employee satisfaction
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method of primary research involves collecting data through open and closed questions?
Observations
Focus Groups
Questionnaire
Interviews
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What distinguishes an observation from a visit in market research?
Observations involve asking questions to customers
Observations are conducted online
Observations look at the behaviors of customers
Observations are only for new products
Create a free account and access millions of resources
Similar Resources on Quizizz
75 questions
Marketing Fundamentals Review

Quiz
•
9th - 12th Grade
75 questions
Personal Financial Literacy Final Exam Review

Quiz
•
9th - 11th Grade
76 questions
M5 Business Practice

Quiz
•
9th Grade
82 questions
Q3 Key Vocabulary

Quiz
•
9th - 12th Grade
81 questions
Enterprise and Marketing - Learning Outcome 3: Understand product development

Quiz
•
9th - 11th Grade
82 questions
POBF - 2020 Final Exam Review

Quiz
•
9th - 12th Grade
79 questions
Marketing Essentials Midterm

Quiz
•
9th Grade
79 questions
Entrepreneurship Final

Quiz
•
9th Grade
Popular Resources on Quizizz
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade