Channel Management

Trace the distribution path of a product or service. How does a product or service move through the distribution path?

• A product or service moves from manufacturer to distributor to retailer to consumer.

• A product or service moves directly from manufacturer to consumer.

• A product or service moves from retailer to distributor to manufacturer.

• A product or service moves from consumer to retailer to distributor.

Technology affects marketing by:

• Enhancing data analysis and customer targeting

• Reducing the need for digital platforms

• Eliminating the importance of customer feedback

• Decreasing the role of social media

Distribution Channels are:

• Methods of delivering products to consumers

• Types of financial markets

• Ways to increase production

• Strategies for marketing campaigns

A Supply Chain is a network between a company and its ________ to produce and distribute a specific product.

• suppliers

• customers

• employees

• shareholders

What is Digital Marketing?

• A method of traditional advertising

• A type of marketing that utilizes digital channels

• A form of direct mail marketing

• A strategy for in-person sales

What is an Indirect Channel in distribution?

• Manufacturer sells directly to consumers (e.g., Apple Store, Online Shopping)

• Uses wholesalers, retailers, or distributors (e.g., Walmart, Target)

• A mix of online, in-store, and other sales methods for customer convenience.

Channel management is important because:

• it helps in optimizing distribution strategies.

• it increases the cost of distribution.

• it complicates the supply chain.

• it reduces customer satisfaction.

How does channel management help in cost reduction?

• By increasing marketing expenses

• By improving distribution efficiency

• By hiring more staff

• By expanding product lines

The role of the Manufacturing Plant in the distribution of Coca-Cola is to:

• produce the beverage and package it for distribution.

• market the product to consumers.

• handle customer service inquiries.

• manage the financial accounts of the company.

Fill in the blank: Social Media is used for ______ and customer engagement in marketing. Example: Instagram ads, Twitter promotions.

• advertising

• cooking

• gardening

• painting