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Promotion Unit Multiple Choice Test

Authored by Kelley Wagher

Other

9th - 12th Grade

Used 1+ times

Promotion Unit Multiple Choice Test
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any form of paid, non-personal mass communication that reaches an audience.

Directing

Advertising

Broadcasting

Targeting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion of a product includes all of the following except:

Advertising a new product

Personal selling by using sales representatives

Offering coupons to encourage increased sales

Redesigning a product to give it more features and make it look more modern

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any activity that helps in the exposure or sale of the product is considered to be

Product Service Management

Promotion

Distribution

Pricing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before deciding on the most appropriate advertising media, it is important to

Change the price of the product

Update the product

Establish the target audience for the product

Introduce an exclusive distribution strategy for the product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The “Got Milk” ad campaign would be an example of

Industrial Advertising

Communication Advertising

Institutional Advertising

Promotional Advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising designed to increase sales. It introduces new products and businesses.

Institutional Advertising

Promotional Advertising

Mass Advertising

Communication Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The means to convey advertising messages, such as broadcast, print, internet, outdoor, or specialty

Communications

Retailing

Industry

Media

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