L2 BHPR2054

L2 BHPR2054

University

6 Qs

quiz-placeholder

Similar activities

SGAG 1

SGAG 1

University

10 Qs

Ética de la Virtud: El justo medio

Ética de la Virtud: El justo medio

University

10 Qs

NICOLÁS MALEBRANCHE

NICOLÁS MALEBRANCHE

University

10 Qs

SOBRE GLADYO FILHO!!

SOBRE GLADYO FILHO!!

KG - Professional Development

10 Qs

Ejemplo docencia virtual

Ejemplo docencia virtual

University

10 Qs

Câu hỏi về tư tưởng khoa học

Câu hỏi về tư tưởng khoa học

University

5 Qs

Western Philosophy

Western Philosophy

University

5 Qs

triết học chương 3

triết học chương 3

University

10 Qs

L2 BHPR2054

L2 BHPR2054

Assessment

Quiz

Philosophy

University

Practice Problem

Easy

Created by

LAU BEVEN

Used 1+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

6 questions

Show all answers

1.

WORD CLOUD QUESTION

1 min • Ungraded

  • Which IMC tool do you think has the strongest influence on your purchase decisions?

2.

MULTIPLE CHOICE QUESTION

1 min • Ungraded

Which form of advertising is most effective in Malaysia today?

Social Media Ads

  • (e.g. Ig Story Ads, FB Sponsored Post)

Influencer Marketing

  • (KOL)

Content Marketing (e.g. memes, videos, interactive)

Traditional Media (TV, Print, Radio, Outdoor Billboards)

Others

Answer explanation

Follow-up discussion: Why do you think this medium is most effective? Does it depend on the product category?

3.

MULTIPLE CHOICE QUESTION

1 min • Ungraded

Should companies stop using traditional advertising (TV, print) and focus only on digital marketing?

  • 🟢 Yes – Digital marketing is more cost-effective and targeted

  • 🔵 No – Traditional media still holds value for certain audiences

  • 🟠 Not Sure – Different industries and demographics need different approaches

Answer explanation

💬 Follow-up discussion: Can you think of a brand that successfully uses both traditional and digital advertising together?

4.

MULTIPLE CHOICE QUESTION

1 min • Ungraded

Are constant promotions (e.g., Buy 1 Free 1, discounts,vouchers,rebates) good or bad for a brand’s image in the long run?

  • A) Good – It attracts customers and drives sales

  • B) Bad – It devalues the brand and makes people expect discounts

Answer explanation

Follow-up discussion: Think about brands like Starbucks Malaysia or KFC. Have their frequent promotions helped or hurt their reputation?

5.

MULTIPLE CHOICE QUESTION

1 min • Ungraded

Would you trust a salesperson more than online ad or information when buying an expensive product (e.g., car, smartphone, property)?

  • A) Yes, personal interaction builds more trust

  • B) No, self online research is more reliable

Answer explanation

Follow-up discussion: In industries like property and automotive, is personal selling still necessary, or is digital marketing taking over?

6.

MULTIPLE CHOICE QUESTION

1 min • Ungraded

What are the biggest ethical concerns in influencer marketing? (Select the most critical issue.)

  • 🔹 Lack of Transparency – Influencers not disclosing paid promotions

  • 🔹 Misinformation – Promoting products without proper knowledge or use

  • 🔹 Manipulation – Creating unrealistic expectations for consumers

  • 🔹 Privacy Concerns – Brands and influencers collecting user data without consent

  • 🔹 None of the above – I don’t think influencer marketing has ethical concerns

Answer explanation

💬 Follow-up discussion: Should influencer marketing have stricter regulations in Malaysia?

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?