L2 BHPR2054

• Which IMC tool do you think has the strongest influence on your purchase decisions?

Which form of advertising is most effective in Malaysia today?

• Social Media Ads

  • (e.g. Ig Story Ads, FB Sponsored Post)

• Influencer Marketing

  • (KOL)

• Content Marketing (e.g. memes, videos, interactive)

• Traditional Media (TV, Print, Radio, Outdoor Billboards)

• Others

Answer explanation

Follow-up discussion: Why do you think this medium is most effective? Does it depend on the product category?

Should companies stop using traditional advertising (TV, print) and focus only on digital marketing?

• • 🟢 Yes – Digital marketing is more cost-effective and targeted

• • 🔵 No – Traditional media still holds value for certain audiences

• • 🟠 Not Sure – Different industries and demographics need different approaches

Answer explanation

💬 Follow-up discussion: Can you think of a brand that successfully uses both traditional and digital advertising together?

Are constant promotions (e.g., Buy 1 Free 1, discounts,vouchers,rebates) good or bad for a brand’s image in the long run?

• • A) Good – It attracts customers and drives sales

• • B) Bad – It devalues the brand and makes people expect discounts

Answer explanation

Follow-up discussion: Think about brands like Starbucks Malaysia or KFC. Have their frequent promotions helped or hurt their reputation?

Would you trust a salesperson more than online ad or information when buying an expensive product (e.g., car, smartphone, property)?

• • A) Yes, personal interaction builds more trust

• • B) No, self online research is more reliable

Answer explanation

Follow-up discussion: In industries like property and automotive, is personal selling still necessary, or is digital marketing taking over?

What are the biggest ethical concerns in influencer marketing? (Select the most critical issue.)

• • 🔹 Lack of Transparency – Influencers not disclosing paid promotions

• • 🔹 Misinformation – Promoting products without proper knowledge or use

• • 🔹 Manipulation – Creating unrealistic expectations for consumers

• • 🔹 Privacy Concerns – Brands and influencers collecting user data without consent

• • 🔹 None of the above – I don’t think influencer marketing has ethical concerns

Answer explanation

💬 Follow-up discussion: Should influencer marketing have stricter regulations in Malaysia?