Quiz 1 - Marketing Environment

Quiz 1 - Marketing Environment

Professional Development

20 Qs

quiz-placeholder

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Quiz 1 - Marketing Environment

Quiz 1 - Marketing Environment

Assessment

Quiz

Business

Professional Development

Medium

Created by

Mohd Reza

Used 2+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

macroenvironment

microenvironment

technological environment

demographic environment

political environment

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of these categories do you think the COVID-19 pandemic should fit into?

macroenvironment

marketing orientation

microenvironment

target markets

corporate environment

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a component of a firm's microenvironment?

customer demographics

economic recessions

population shifts

marketing intermediaries

technological changes

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Naya works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?

macroenvironment

microenvironment

internal environment

marketing mix

marketing intermediaries

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Jamal works with the finance department to help them develop sales forecasts so they can project the firm’s financing needs. Which of these environmental actors does this relationship represent?

cultural

economic

company

political

technological

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of these environmental actors helps the firm promote and sell products?

accounting

finance

purchasing

marketing intermediaries

Research & development

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

________ provide the resources needed by a company to produce its goods and services.

Retailers

Marketing services agencies

Resellers

Suppliers

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