Quiz 1 - Marketing Environment

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• macroenvironment

• microenvironment

• technological environment

• demographic environment

• political environment

Which of these categories do you think the COVID-19 pandemic should fit into?

• macroenvironment

• marketing orientation

• microenvironment

• target markets

• corporate environment

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• population shifts

• marketing intermediaries

• technological changes

Naya works with suppliers to ensure her firm has a steady stream of products for sale. Which of these categories is she working with in her role?

• macroenvironment

• microenvironment

• internal environment

• marketing mix

• marketing intermediaries

Jamal works with the finance department to help them develop sales forecasts so they can project the firm’s financing needs. Which of these environmental actors does this relationship represent?

• cultural

• economic

• company

• political

• technological

Which of these environmental actors helps the firm promote and sell products?

• accounting

• finance

• purchasing

• marketing intermediaries

• Research & development

________ provide the resources needed by a company to produce its goods and services.

• Retailers

• Marketing services agencies

• Resellers

• Suppliers

Stephens Inc. provides the firm with a short-term line of credit since most of the firm’s sales are seasonal. Stephens Inc. is a .

• financial intermediary

• supplier

• retailer

• customer

• local public

________ include households, other businesses, resellers, and government entities.

• Customers

• Physical distribution firms

• Competitors

• Marketing services agencies

• Suppliers

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

• financial intermediary

• physical distribution firm

• marketing services agency

• reseller

• wholesaler