2/25/2025 WATTS Customer Service Review

Which of the following is a term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?

• Multichannel

• Omnichannel

• Integrated Channel

• Seamless Channel

These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.

• loyal customers

• followers

• recreational shoppers

• comparison shoppers

These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase

• innovation/ trend buyers

• impulse buyers

• recreational shoppers

• comparison shoppers

Which of the following is the term for behavior influences that come from retailer's marketing?

• external commercial cues

• external social cues

• internal physical cues

• retailer's cues

Which of the following is a term for physical goods that are bought and sold?

• sales

• products

• pricing

• services

These customers take a long time to make a purchase decision, and might return to a retailer several times before making a purchase

• innovation/trend buyers

• impulse buyers

• recreational buyers

• comparison shoppers

Which of the following terms best describes a grower of potatoes?

• Manufacturers

• Wholesalers

• Distribution Center

• Retailer

A majority of retailers are:

• Independently owned

• Corporations

• Franchises

• Online only

Which of the following is the term for behavior influences that come from a customer's own needs?

• external commercial cues

• external social cues

• internal physical cues

• retailer cues

Approximately what percentage of U.S. jobs are retail, as of 2019?

• 5-10%

• 10-15%

• 20-25%

• 35-40%