Chapter 1 - 1.1 to 1.13

Legal, regulatory, ethical and social requirements for sales sector and e-commerce sector.

Relationship between marketing and sales functions and how their activities contribute to business strategy.

3 methods may be used to bring in sales

Building an online presence in the market is vital for businesses to remain competitive as it will help the businesses to

Advantages

• Low cost.

• No duplication of effort with customer.

Disadvantage

• May lead to uneven revenue between different locations.

• Always selling to the same customer will require company to always come out new products and invention.

Advantages

• Sales person developed specialty.

• Management can help guide selling efforts.

Disadvantage

• Higher cost due to duplication of efforts for various sectors.

Advantages

• Sales team will understand the needs and wants of the customers.

• Management will be able to allocate more resources to the product or industry if they are doing well.

Disadvantage

• Higher cost.

• Geographical duplication.

External factors that impact sales in retail environment

Divide your customer into based on objective information such as the following:

• Age

• Gender

• Income

• Education

• Religion

• Career

Process of grouping customers based on where they stay or what they buy their things.