TM-ELEC 5 W1

It consist of all those activities necessary to bring a product or service from the manufacturer to the end user.

• Marketing

• Promotion

• Tourism Promotion

Concerning tourism, Marketing is the ____ by which an organization Maximize the satisfaction of the tourist demand through research, forecasting, and the Selection of tourism products and services to meet that demand

• Systematic Process

• Management Philosophy

another definition of marketing is, ____ which in the light of tourist demand makes it possible through Research, Forecasting and Selection to place tourism products in line with organization’s purpose for the greatest benefit.

• Systematic Process

• Management Philosophy

Concerning tourism, Marketing is the ____ by which an organization Maximize the satisfaction of the tourist demand through research, forecasting, and the Selection of tourism products and services to meet that demand

• Systematic Process

• Management Philosophy

An intangible experience is being sold, not a physical good that can be inspected before it is bought.

• Tourism is a Service

• Service Provided is usually composed of several components

• Travel Intermediaries are necessity

• Demand is highly elastic, seasonal in character and subject to changes in taste and fashion

Composed of transportation, lodging, food and beverage, attractions, activities, and the like. The degree of success of any component influences the success of the other components.

• Tourism is a Service

• Service Provided is usually composed of several components

• Travel Intermediaries are necessity

• Demand is highly elastic, seasonal in character and subject to changes in taste and fashion

Because most tourist services are located far from their potential customers, specialized intermediaries or organizations are necessary to bridge the gap between the producer and the tourist.

• Tourism is a Service

• Service Provided is usually composed of several components

• Travel Intermediaries are necessity

• Demand is highly elastic, seasonal in character and subject to changes in taste and fashion

There are a number of options available to consumers to satisfy a wide variety of tastes.

• Tourism is a Service

• Service Provided is usually composed of several components

• Travel Intermediaries are necessity

• Demand is highly elastic, seasonal in character and subject to changes in taste and fashion

Before embarking on a program to market tourism in general or a specific tourism product or service in particular, it is necessary to develop a _______ to guide one’s marketing effort

• Philosophy or Orientation

• Orientation & Philosophy

Emphasizes the products or services that are available. It may be successful if there is a SURPLUS of DEMAND over supply. Thus, the destination which offers the best product will get the tourist.

• Product Orientation

• Consumer Orientation

• Societal Orientation or Societal Marketing Approach