TM-ELEC 5 W2

It means stimulating sales through dissemination of information.

• Tourism Promotion

• Marketing Promotion

It means trying ti encourage actual and potential customer to travel.

• Tourism Promotion

• Marketing Promotion

The objective of Promotion are:

To make the tourist product widely known

To make it very attractive in order to encourage many people to try it

To make the message attractive without being dishonest

• Wahab 1997

• Schmoll 1997

The Good Promotion is a Good Communication

• True.

• False

It is made up of the sender, receiver and message. For communication to take place, there should be a common understanding between the sender of the message and the receiver of the message.

The ___ (travel organization) transmits certain information that will change people’s attitudes and create in them a desire to use the product or service.

• Sender

• Receiver

• Message

It is the potential tourist.

• Sender

• Receiver

• Message

It can be verbal, visual, or written. For communication to take place, there should be a common understanding between the sender of the message and the receiver of the message.

• Sender

• Receiver

• Message

The end goal of promotion is ______. The goal is accomplished through messages that seek to inform, persuade, or remind the customers.

It is more important during the EARLY STAGES of the product life cycle when owners of new resorts and other attractions will seek PROMOTIONAL OUTLET to inform the public of the facilities and amenities that would make their vacation experience worthwhile.

• Information promotion

• Persuasive promotion

• Reminder promotion