Quiz on Self - Consumer Behavior

According to Freud, which part of the psyche is responsible for balancing desires and morals?

• ID

• Ego

• Frued is weird

• Superego

Which psychological perspective views the self as a collection of learned behaviors?

• Psychoanalytic

• Behaviorist

• Humanistic

• 

What is the relationship between self-esteem and the gap between real self and ideal self?

• A small gap leads to higher self-esteem

• It depends on how many Instagram likes you get per post

• The gap has no impact at all

• A big gap can lead to self-doubt and imposter syndrome

Which of the following best describes the Extended Self?

• When your dog takes over your personality and now you bark at delivery people

• When possessions become part of your identity

• When you extend your arms to take a perfect selfie

• When you buy something and instantly regret it

What does Self-Completion Theory suggest?

• People choose products that make them feel more “complete”

• It’s about completing a jigsaw puzzle that represents your identity

• You’re only complete if you own a gold-plated pet hamster

• Buying expensive things will always fix your problems

How does marketing impact self-perception?

• It has no impact at all—people buy whatever they want

• If you see an ad for a product, you are legally required to buy it

• It shapes how we view ourselves and can reinforce societal standards

• Marketing is just a conspiracy created by mall owners

How does social identity influence consumer behavior?

• People tend to buy products that align with the values and expectations of the groups they belong to.

• Individuals use brands and products to signal their membership in certain social categories.

• If you wear the same shoes as your friends, you automatically gain telepathic abilities.

• Consumers are completely independent and never influenced by their social circles.

What is the main marketing insight behind the concept of the Extended Self?

• Products and possessions become deeply tied to a person’s identity, shaping how they see themselves.

• Consumers often form emotional attachments to items that represent personal, family, or cultural identity.

• Brand loyalty is strengthened when companies position their products as integral to self-expression.

• If you don’t own at least ten luxury items, you legally don’t have an identity.
  in this economy?

How does body image and self-esteem influence consumer decisions?

• Advertising and social media often promote unrealistic beauty standards, shaping people’s perceptions of themselves.

• If you buy enough skincare products, you become immortal.

• Marketing strategies that embrace diversity and body positivity can create stronger consumer connections.

• Consumers may purchase fitness products, beauty items, or fashion as a way to boost self-esteem and confidence.