Items and Rubric / Rationale

Your teacher asks you to create a presentation about space exploration. You find a website with great information. What is the best way to use this information ethically?

• A. Copy the information into your slides and mention the website during your presentation.

• B. Paraphrase the information in your own words and include the website as a source on a reference slide.

• C. Copy and paste the key facts directly into your slides to save time, without listing the website.

• D. Use the information but include the website's logo on the slides instead of citing it directly.

A cereal commercial uses the phrase "Start your day the right way!" repeatedly throughout the ad. What technique is being used?

• Emotional appeal

• Slogan

• Facts and statistics

• Bandwagon

Which persuasive technique is being used in this image

• Scarcity

• Bandwagon

• Logo

• Endorsement

Which strategies can help someone make an informed decision when choosing a new laptop for school? Select TWO correct answers.

• Compare the features, prices, and reviews of different laptops.

• Buy the most expensive laptop, assuming it must be the best.

• Ask for recommendations from trusted sources, such as teachers or tech experts.

• Choose the laptop that looks the coolest without checking its specifications.

• Pick the first option they see to save time.

You are writing a report about the importance of recycling. Which source would most likely provide relevant and truthful information?

• A) A science textbook that explains how recycling helps reduce waste.

• B) An ad from a recycling company claiming it’s the best service without giving evidence.

• C) A social media post that says recycling is a waste of time with no facts to back it up.

• D) A blog about fun crafts that uses recycled materials but doesn’t explain why recycling is important.

A commercial for a new energy drink claims: "Our drink contains natural fruit flavors, just like freshly squeezed orange juice. So, it's just as healthy as your morning juice!" Which logical fallacy is being used?

• Bandwagon

• False equivalence

• Appeal to emotion

• Red herring

What is the best definition of the term "target audience"?

• The group of people who accidentally see an advertisement.

• The people who create advertisements for a product or service.

• Everyone who might possibly buy the product being advertised.

• A specific group of people that an advertisement is designed to appeal to.

An advertisement for a luxury sports car shows a well-dressed person driving along a scenic mountain road, with a narrator emphasizing performance and style. Who is the most likely target audience for this ad?

• Teenagers looking for their first car.

• People who value expensive vehicles.

• Families searching for a reliable and spacious car.

• Mechanics looking for tools to repair cars.

Why might a phone company create one advertisement showing a teenager using a phone to take selfies with friends and another advertisement showing a business manager using the same phone to organize their work schedule?

• To adjust the message to appeal to different target audiences.

• To show the phone can only be used by specific groups of people.

• To highlight the phone’s limitations for certain types of users.

• To ensure everyone sees the same features of the phone in different ways.

How might a business use surveys to understand customer needs and preferences?

• By asking customers questions about a product and analyzing their answers.

• By creating a focus group where customers can test a product in person.

• By sending customers promotional emails with discounts and special offers.

• By comparing its products to a competitor's without asking customers directly.