Recap quiz

What is colour psychology?

• Colour psychology is the study of how colours affect physical health.

• Colour psychology focuses solely on the aesthetic appeal of colours.

• Colour psychology is the study of how colours influence emotions and behaviours.

• Colour psychology is the analysis of colour combinations in art.

What does target audience mean?

• The target audience is the total population of a country.
• The target audience refers to all consumers regardless of their interests.
• The target audience is the group of people who dislike a product.
• The target audience is the specific group of people for whom a product or message is intended.

What is a mission statement?

• A mission statement outlines the personal goals of employees.
• A mission statement is a legal document for company registration.
• A mission statement defines the aims and objectives of an organization.

• A mission statement is a financial report of an organization.

What is brand identity?

• Brand identity is solely the logo of a company.
• Brand identity is all of the visible elements of a brand - logo, design, colours used, messaging, etc

• Brand identity is the physical location of a company's headquarters.
• Brand identity refers only to the company's product pricing.

What is brand image?

• Brand image is the perception and associations that consumers have about a brand.
• Brand image is the physical location of a store.
• Brand image is the price of a product.
• Brand image is the logo and colors of a brand.

Match the colour to the words associated with it

• Health

• Purple

• Happiness

• Green

• Passion

• Yellow

• Trust

• Red

• Luxury

• Blue

Identify the target audience for this image.

• Female Children

• Female Teenagers

• Princesses

• Adult Males

Who is the target audience for this image?

• Males

• Children

• Adults

• Females

Who is the target audience?

• Children

• Young Adults

• Older Adults

• Females

Which of these is Coca Cola's mission statement?

• The Coca-Cola Company's mission is: "To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference."

• "Our mission at Coca-Cola is to replace all water with soda, ensuring that every river, lake, and faucet flows with our signature fizzy beverages. We strive to make the world a more carbonated place, one sugar-filled sip at a time, while encouraging a strict diet of soda and nothing else.''