Business Analytics Quiz

Which of the following is NOT a recognized type of business analytics?

• Descriptive

• Predictive

• Prescriptive

• Instructive

Which type of analytics focuses on "What happened?"

• Predictive

• Prescriptive

• Descriptive

• Diagnostic

ROI stands for:

• Return on Investment

• Rate of Interest

• Revenue of Income

• Ratio of Input

CAC stands for:

• Customer Acquisition Cost

• Client Application Cost

• Cost of Analytical Calculation

• Competitive Advantage Cost

CLV stands for:

• Customer Lifetime Value

• Client Longevity Value

• Cost-effective Living Value

• Customer Loyalty Volume

Which tool is best suited for in-depth data visualization?

• Google Analytics

• Meta Business Suite

• Excel

• Tableau/Power BI

Which type of analytics is primarily concerned with providing recommendations for actions to take?

• Descriptive

• Diagnostic

• Predictive

• Prescriptive

What is a "bounce" in the context of Google Analytics?

• When a user visits only one page and then exits the site

• When a user clicks on a link but does not stay on the site

• When a user completes a purchase on a website

• When a user views multiple pages during their visit

Which of the following metrics is commonly used to assess the effectiveness of a website in Google Analytics?

• Reach

• Impressions

• Bounce Rate

• Engagement Rate

In Google Analytics, what does "Sessions" refer to?

• The number of pages viewed on a website.

• A group of interactions one user takes within a given time frame on a website.

• The percentage of visitors who leave the website after viewing only one page.

• The total number of unique visitors to a website.