03. Fundamentals of Google Search

How often Ad Rank is calculated?

• Once per day

• Once per week

• Once per month

• Each auction

What is NOT Quality Score component?

• Ad’s expected CTR

• Ad’s relevance to the search

• The quality of a landing page

• Competitive rate

How to make ads more relevant to keywords?

• Remove keywords with no traffic

• Match the language of your ad text more directly to user search terms

• Add more negative keywords

How to improve a landing page?

• Make your website mobile friendly

• Add more articles

• Add more images

• Add a contact page

What your ad quality directly affects?

• Amount of conversions

• Whether your ad can show

• Value of conversions

What does not impact ad quality?

• Account structure

• Landing page experience

• Actual CPC

Your Quality Score is shown on a scale

• of 1 to 10

• of 1 to 100%

• of 1 to 5

Which setting do we select on a CAMPAIGN level?

• Keywords

• Budget

• Responsive Search Ads

What is the foundation of each campaign?

• Budget

• Bidding strategy

• Location targeting

• Measurement relevant to the Marketing Objectives

When should we create a new campaign (not just an adgroup)?

<Multiple correct answers>

• For different location targeting

• For different Marketing Objective

• For different ROI goals

• For different budgets (ex. Seasonal action like Black Friday)