Marketing and Branding Quiz

Which of these is an example of a durable product?

• Shampoo

• Biscuit

• Washing machine

• Toothpaste

Eco-friendly packaging is also known as:

• Luxury packaging

• Minimalist packaging

• Sustainable packaging

• Custom packaging

Which brand launched “Jaago Re” campaign to encourage civic engagement?

• Nescafé

• Tata Tea

• Bru Coffee

• Horlicks

Which of these Indian companies owns Royal Enfield?

• Tata Motors

• Mahindra & Mahindra

• TVS Motors

• Eicher Motors

What does SWOT analysis stand for?

• Sales, Workforce, Operations, Technology

• Strengths, Weaknesses, Opportunities, Threats

• Strategic, Winning, Operational, Tactical

• Supply, Warehouse, Ordering, Transport

“Beardo” brand, known for men’s grooming, is owned by?

• ITC

• Marico

• Mama Earth

• Honasa Consumer

In marketing, AIDA stands for Awareness, Interest, Desire, and what?

• Attention

• Attitude

• Action

• Approach

The campaign “What An Idea, Sirji!” was launched by which company?

• Vodafone

• Idea Cellular

• Airtel

• Jio

Which of the following is NOT a component of the 5C framework in marketing?

• Company

• Customers

• Competitors

• Creativity

• Collaborators

“Har Ghar Kuch Kehta Hai” was a marketing campaign by which brand?

• Fevicol

• Nerolac Paints

• Asian Paints

• Berger Paints