Chp 5 Biz Objectives and Stakeholder Objectives

Business objectives are the ____ __ _______ that a business works towards.

Setting business objectives give workers a a clear target to work towards and this helps ________ people.

Managers can _______ how the business has performed to their objectives - to see if they have been successful or not.

The objectives of a newly set-up business are likely

• business survival

• profits

• returns to shareholders

• growth of the business

_____is total income of a business (revenue) less total costs.

Profits are needed to

• increase customer satisfaction.

• pay a return to the owners for their investment.

• provide finance for further investment in the business.

• return the capital that owners invested.

A business may aim for growth to make jobs more

Business growth can obtain a higher market share from potential growth in _____.

______ _____ is the percentage of total market sales held by one brand of business.

If the total value of sales in a market is $200 million in one year, and Company A sold $20 million and Company B sold $50 million, Company A's market share is

• 10%

• 25%

• 40%

• 80%