Q2_Chapter 1

What is the primary focus of customer-centric business approaches?

• Providing a positive customer experience

• Maximizing profits at all costs

• Increasing product variety

• Reducing operational costs

Which type of customer is primarily concerned with the lowest possible price?

• Poker player buyers

• Value buyers

• Relationship buyers

• Price buyers

What does customer service analytics aim to improve?

• Customer experience strategies

• Sales forecasting

• Customer feedback collection

• Product development

Which of the following is NOT a type of customer mentioned in the text?

• Value buyers

• Price buyers

• Poker player buyers

• Loyalty buyers

What is the main goal of customer analytics?

• To increase product prices

• To enhance employee performance

• To reduce customer interactions

• To create a single, accurate view of a customer

Which tool is mentioned as a customer analytics tool for beginners?

• AgileCRM

• ZohoCRM

• CloudCherry

• BIMEbyZendesk

What percentage of customers would stop doing business with a brand after one bad experience?

• 25%

• 32%

• 50%

• 40%

Which of the following is a benefit of using customer analytics?

• Increased product manufacturing

• Higher employee turnover

• Improved customer loyalty

• Reduced marketing efforts

What does SAS stand for in the context of customer analytics?

• Sales Analytics Suite

• Statistical Analysis System

• Statistical Assessment Software

• Systematic Analysis Software

Which customer analytics tool is known for social media insights?

• Hootsuite

• Kissmetrics

• Intercom

• AgileCRM