Chapter 5

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• consumer market

• market offering

• market mix

• subculture

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• what consumers buy

• how and how much they buy

• why they buy

• when they buy

• where they buy

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• product

• packaging

• price

• promotion

• place

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic

• technological

• social

• political

• cultural

Which of the following statements is TRUE of cultural factors that influence consumer behavior?

• Cultural influences on buying behavior are identical across countries.

• Social classes show distinct product and brand preferences in areas such as clothing and travel.

• Subcultures include nationalities and racial groups, but exclude religions.

• Subcultures are groups within which each individual has a unique and distinct value system.

• Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.

Which of the following statements is TRUE of social classes?

• Social classes are society's temporary divisions.

• Members of a social class have unique and distinct values, interests, and behaviors.

• People within a social class tend to exhibit similar buying behavior.

• Income is the single factor that determines social class.

• Social classes universally exhibit identical product and brand preferences.

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.

• surrogate consumer

• lagging adopter

• opinion leader

• brand personality

• social networker

Marketing stimuli include which of the following?

• economic stimuli

• price stimuli

• technological stimuli

• social stimuli

• cultural stimuli

Subcultures include nationalities, religions, geographic regions, and ________.

• genders

• ages

• professions

• racial groups

• income levels

Family is one of the ________ factors that influence consumer behavior.

• regional

• social

• personal

• psychological

• business