Google Analytics and Web Metrics Quiz

Which of the following is a key advantage of Google Analytics?

• Requires expensive subscriptions

• Provides insights on geographic distribution of customers

• Does not allow goal tracking

• Limited to only desktop tracking

What is a major disadvantage of Google Analytics?

• Free to use

• Learning curve is steep

• No mobile experience

• Does not track user behavior

What is one of the primary disadvantages of Adobe Analytics?

• Seamless integration with Power BI

• Poor customer support

• UI is not very user-friendly

• Lacks internal reporting tools

Which of the following is NOT an advantage of Google Analytics?

• Helps define conversion goals

• Learn the types of content needed to attract visitors

• Completely free

• UI is intuitive and user-friendly

Click-Through Rate (CTR) measures:

• Number of impressions an ad receives

• Percentage of users who visit a website after viewing an ad

• Number of times an ad appears on search results

• The number of users who exit a website

CTR is calculated by:

• Total ads shown divided by total clicks

• Number of purchases divided by clicks

• Number of clicks divided by number of times ad is shown

• Number of ads shown divided by impressions

An advertisement impression refers to:

• The number of times an ad is clicked

• The number of times an ad is shown

• The percentage of users who click on an ad

• The total cost of advertising

Bounce Rate measures:

• Percentage of visitors who leave the page they landed on without interaction

• Percentage of users who make a purchase

• Percentage of users returning to a website

• Number of times an ad is shown

Exit Rate is defined as:

• Percentage of visitors who leave a webpage and visit another site

• Percentage of visitors who stay on a page

• Percentage of users who re-visit a website

• The percentage of ads clicked

What is one way to reduce bounce rate?

• Use large blocks of text

• Ensure all links open in the same tab

• Give clear call-to-actions

• Increase page load time