T4 BHPR2054 IMC

"When choosing to purchase fashion-related products (such as clothes, shoes, or accessories) endorsed by a celebrity or influencer, which factor of source credibility influences you the most and why? For example, if a famous fashion influencer promotes a clothing brand, what matters most to you?"

• A. Expertise (Spokesperson is knowledgeable and experienced in fashion trends)
  

• B. Trustworthiness (Spokesperson is honest and reliable when recommending products)
  

• C. Attractiveness (Spokesperson is visually appealing, stylish, and have the "look" that fits the brand)

"If a brand’s spokesperson or ambassador, such as a celebrity or influencer (for example, Fan Bingbing, Vivy Yusof, or Kanye West), is involved in a controversy or scandal, would you still support the brand? Why or why not?"

• A. Yes — I can separate the brand from the ambassador’s personal life.
  

• B. No — A scandal affects how I perceive the brand’s values.
  

"In your opinion, what type of scandal involving a brand’s spokesperson/ambassador would make you completely stop supporting the brand? (e.g., racism, fraud, abuse, cheating, offensive statements, sex related offerences, etc.)"

In your opinion, which strategy would most effectively differentiate a coffee brand in Malaysia's competitive market?

• A. Emphasizing traditional Malaysian coffee flavors and heritage

• B. Implementing a tech-driven approach with a focus on digital convenience

• C. Offering affordable specialty coffee with local flavor integrations

• D. Creating a unique brand identity through innovative packaging and marketing

• E. Build a unique and inviting store ambience to enhance the physical customer experience