Advertising Strategies, Effectiveness & Media Selection

What is the primary purpose of advertising in business?

• To increase production costs
• To inform and persuade potential customers
• To reduce company visibility
• To eliminate competition

Which type of advertising medium reaches the largest geographic area?

• Local newspapers
• Billboard advertising
• Internet advertising
• Community radio

What essential component must every professional advertisement include?

• A call to action
• Multiple fonts
• Celebrity endorsements
• Lengthy descriptions

How is radio advertising typically priced?

• By word count
• By airtime duration
• By listener feedback
• By station location

When did radio advertising first become popular?

• 1950s
• 1920s
• 1980s
• 1940s

What advantage does radio advertising have over print media?

• Visual appeal
• Permanent record
• Immediate reach
• Lower cost

What is the first step in purchasing radio advertising?

• Creating the advertisement
• Selecting the target audience
• Choosing music
• Writing the script

Which element is most important in creating an effective radio advertisement?

• Complex sound effects
• Clear message delivery
• Multiple voices
• Background music

What type of publication typically has the highest advertising rates?

• Local newspapers
• National magazines
• Trade journals
• Community newsletters

How should advertisers primarily determine their target market?

• By production costs
• By demographic research
• By random selection
• By competitor analysis