Quiz 2 - DMA301m

What is the main benefit of the "Four-step Marketing Analytics Process (MAP)"?

• Helps identify the type of data to be collected and how to analyze it

• Fully automates the performance measurement process

• Reduces marketing costs without the need for data analysis

• Helps eliminate ineffective marketing channels without testing

What makes "Customer Lifetime Value (CLV)" important in marketing?

• Helps businesses predict the total number of new customers

• Identifies which customers are the most valuable to optimize the budget

• Measures the performance of each individual advertising campaign

• Helps businesses reduce the number of products sold to increase profits

In the process of analyzing marketing data, which factor is the most important when performing "Attribution Modeling"?

• Accurately identifying which channel plays the biggest role in conversion

• Reducing advertising costs across all platforms

• Focusing on the overall final report

• Evaluating performance based on click-throughs rather than actual behavior

Which of the following is an example of "Unstructured Data" in Digital Marketing?

• Statistics table of ad clicks from Google Ads

• Product reviews from customers on social media

• Customer email list from the CRM system

• Purchase history on an e-commerce website

What is the most important step when conducting A/B Testing in marketing?

• Change multiple factors at once to test faster

• Keep all variables constant except for one factor to test performance

• Run tests on a small group of customers before scaling up

• Always choose the version with the highest click-through rate

Which tool is commonly used for marketing data analysis?

• Google Analytics

• Microsoft Excel

• SQL

• Python

Which of the following is the main benefit of "Predictive Analytics" in marketing?

• Automatically adjust advertising campaigns according to trends

• Predict customer behavior based on past data

• Reduce

Which of the following is the main benefit of "Predictive Analytics" in marketing?

• Automatically adjust advertising campaigns according to trends

• Predict customer behavior based on past data

• Reduce advertising costs with low data analysis time

• Is an important step in creating an effective data visualization report

In Digital Analytics, what are "Micro-conversions"?

• Small actions of customers that lead to larger goals

• Low-value transactions but in large quantities

• Effectively recording customer behavior

• An alternative method to Google Analytics

Which of the following is an important metric in website performance analysis?

• Bounce Rate

• Customer Lifetime Value

• Click-Through Rate on CTA

• Number of calls to the support hotline