Marketing Midterm Review
Authored by Kiara Camacho
Business
11th Grade
Used 10+ times
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might a company use promotions?
To inform about their product
Remind people
To persuade people to buy
All of these are correct
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of segmentation is it when you group people by their attitudes and lifestyles?
Demographic
Psychographic
Geographic
Behavioral
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What refers to statistics based on gender, age, and race?
Behavioral factors
Geographics
Psychographics
Demographics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are intangible things consumed at time they are produced
services
needs
goods
wants
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT a brand extension?
Cherry Coke
Swiss Miss Hot Chocolate with Marshmallows
Community Coffee
Ocean Spray Cran- Grape Juice
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which branding strategy is represented here?
brand extension
mixed branding
brand licensing
co-branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand classification would the image belong to?
national brand
private store brand
generic brand
None of the above
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