Architecture Firm Branding and Website Essentials

The brand of a firm is the sum of...

• Ideas and values

• Philosophy

• Features

• History

• All of the above

It is very a effective for an architecture firm to appear in the following aggregators (for example, Architizer): ...

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How should an architecture website be?

• Easy to navigate and easy to update

• About page about the values

• Use a default downloaded format downloaded from an online platform

• Include recent news about the firm

• Projects (past, present and future)

How do Architects get work?

What information should we include in a RFP (Request for Proposal)?

What do clients not like in an interview?

• Generic material/projects

• Disorganized presentation

• Architects trying to impress

• Repetitive information

What are the downsides of doing architecture competitions?

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