The Market: Meeting Customer Needs

The Market: Meeting Customer Needs

11th Grade

66 Qs

quiz-placeholder

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The Market: Meeting Customer Needs

The Market: Meeting Customer Needs

Assessment

Quiz

Business

11th Grade

Practice Problem

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Created by

Carlon Gittens

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66 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which business had the highest market share in 2015?

A) A

B) B

C) C

D) D

2.

MATCH QUESTION

30 sec • 1 pt

Media Image

Match the following products with their respective brands: 1) Pepsi 2) Heinz Beanz 3) Corn Flakes

Pepsi

Kellogg's

Heinz Beanz

PepsiCo

Corn Flakes

Heinz

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes 'Niche Marketing'?

Targeting a broad audience

Focusing on a specific segment

Ignoring market segments

Expanding market size

4.

MATCH QUESTION

30 sec • 1 pt

Match the following marketing concepts with their definitions:

Markets that are constantly changing.

Market Share

The percentage of total sales a company holds

Dynamic Markets

The total sales volume in a market

Market Size

5.

DRAG AND DROP QUESTION

30 sec • 1 pt

In a dynamic market, companies must adapt to changes. Which of the following is NOT a characteristic of a dynamic market? (a)   .

Stability

Innovation

Competition

6.

DROPDOWN QUESTION

1 min • 1 pt

Fill in the blank: Dynamic markets require companies to be ​ (a)  

Constantly changing
Static and unchanging
Completely predictable
Rigid and inflexible

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Niche Marketing?

Targeting a smaller segment of a larger market with specific needs and wants

Selling into the largest part of the market with many similar products

Offering products at a lower price

Targeting a global audience.

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