Online Behavior and Marketing Quiz

Which demographic factor does NOT significantly affect online behavior?

• Gender

• Hair color

• Income

• Education

What is the most important factor for a physical retail store in shaping sales?

• Customer reviews

• Location

• Online advertisements

• Product variety

What percentage of social media users have purchased an item after sharing or favoriting it?

• 20%

• 30%

• 40%

• 50%

Which social media platform is most likely to drive customers to purchase?

• Twitter

• Pinterest

• Facebook

• Instagram

What is the first stage in the online consumer decision process?

• Evaluation of alternatives

• Awareness of need

• Post-purchase contact

• Actual purchase decision

What percentage of Internet users are online shoppers?

• 50%

• 60%

• 77%

• 90%

Which marketing feature is NOT unique to Internet marketing?

• More personalized

• More communal

• More expensive

• More participatory

What is a major reason why some consumers avoid shopping online?

• High-quality products

• Trust concerns

• Too many promotions

• Lack of discounts

What is the primary function of a website in e-commerce marketing?

• Entertainment

• Establish brand identity

• Increase social media likes

• Create viral content

What is the most widely used search engine for marketing?

• Yahoo

• Bing

• Google

• DuckDuckGo