Brand Learning Objectives Quiz

List as many Esports organisations as you can

What does brand equity refer to?

• The financial value of a brand

• How recognizable the brand is to current and potential customers

• The number of products a brand sells

• The marketing budget of a brand

What is Brand Activation?

• A process of creating a new product.

• A plan to launch a new brand into the market.

• A strategy for reducing production costs.

• A method for improving customer service.

Why is it important to have a brand activation strategy?

• To reduce marketing expenses.

• To ensure a successful brand launch.

• To eliminate competition.

• To focus solely on product development.

What is a brand primarily used for in business and marketing?

• To identify a company, product, or individual

• To increase sales

• To attract employees

• To sell online

How do brands provide value to a company?

• By increasing the number of employees

• By creating identities and giving a competitive edge

• By reducing the marketing costs

• By eliminating competition

What is often incorporated into a company's logo?

• A company's message, slogan, or product

• The company's owner

• The company's latest success

• The company's office locations

What does the term "Brand Extensions" refer to?

• Creating a new brand from scratch

• Using an existing brand to enter a new market

• A smaller brand that is part of a larger brand

• Using a brand name on a different product in the same category

What is a sub-brand?

• A new brand created in the gaming industry

• A brand extension into a new market

• A smaller brand that is part of a larger brand

• A product extension in the same category

Which of the following is an example of a product extension?

• Hollow Knight

• ESL One

• Persona 5: Dancing Star Night

• Copenhagen Wolves