GLOBAL INFORMATION SYSTEM AND MARKET RESEARCH

What is a key reason Nestlé Middle East invests heavily in market research?

• To reduce advertising expenses.

• To simplify their product portfolio.

• To understand diverse consumer preferences and cultural nuances in the region.

• To solely focus on cost reduction.

Nestlé's market research in the Middle East likely focuses on:

• Standardized global product offerings.

• Ignoring regional dietary preferences.

• Only focusing on high end luxury product sales.

• Localized flavors, packaging, and marketing campaigns.

Investing in market research in the middle east helps nestle to do what?

• disregard local regulations.

• ignore competitor actions.

• increase product prices without reason.

• mitigate risks associated with cultural and market differences.

How does information technology (IT) contribute to global decision-making?

• By limiting data access to local offices.

• By slowing down decision-making processes.

• By enabling real-time communication and data sharing across borders.

• By increasing operational costs.

Big data analysis helps predict market trends by:

• Relying on guesswork.

• Ignoring customer behavior.

• Identifying patterns in large datasets.

• • Only focusing on past sales.

The integration of IT, MIS, and big data enhances:

• Slower decision-making.

• Faster responsiveness to market changes.

• Decreased communication.

• Less accurate forecasting.

What is the main role of information technology in decision-making?

• To analyze consumer behavior

• To provide infrastructure for data management

• To conduct interviews

• To design marketing campaigns

What is the collective benefit of IT, MIS, and Big Data?

• They rely on intuition

• They decentralize control

• They provide data-driven insights

• They limit access to information

What is an example of direct sensory perception in market research?

• Reviewing sales reports

• Reading industry publications

• Conducting online surveys

• Observing customer reactions in stores

Direct sensory perception provides:

• Quantitative data only.

• Qualitative insights into consumer behavior.

• No valuable market information.

• Only financial records.