Mobile Business (M Business) Quiz

What is the primary difference between e-business and m-business?

• E-business uses mobile devices, while m-business uses personal computers.

• E-business is web-based on personal computers, while m-business is mobile device-based.

• E-business is location-aware, while m-business is not.

• E-business allows for constant communication, while m-business does not.

Answer explanation

The primary difference is that e-business is conducted on personal computers via the web, while m-business specifically refers to business conducted through mobile devices, highlighting their distinct platforms.

Which of the following is an example of a 100% mobile tech business?

• Walmart

• Airbnb

• Sainsburys

• Argos

Answer explanation

Airbnb operates entirely through a mobile platform, allowing users to book accommodations via their app or website. In contrast, Walmart, Sainsbury's, and Argos have significant physical retail operations.

What is mobile ticketing?

• A system to sell tickets at physical locations.

• A process to validate tickets using a desktop computer.

• A method to purchase tickets using a mobile device.

• A way to print tickets at home.

Answer explanation

Mobile ticketing refers to the method of purchasing tickets using a mobile device, allowing users to buy and store tickets conveniently on their smartphones, unlike other options that involve physical locations or printing.

How does mobile marketing deliver promotions?

• Through mobile/smartphones and other handheld devices.

• Via direct mail.

• Through television ads.

• Via radio broadcasts.

Answer explanation

Mobile marketing delivers promotions directly through mobile devices like smartphones and tablets, allowing for immediate access and engagement with consumers, unlike methods such as direct mail, TV ads, or radio broadcasts.

What is a key advantage of m-business?

• Limited communication with customers.

• Increased overhead costs.

• Transactions can be conducted anywhere and anytime.

• Reduced customer base.

Answer explanation

A key advantage of m-business is that transactions can be conducted anywhere and anytime, providing convenience and flexibility for both businesses and customers.

Which of the following is a disadvantage of m-business?

• Substantial investment needed for app development.

• Reduced need for investment.

• No need for training.

• Decreased competition.

Answer explanation

A significant disadvantage of m-business is the substantial investment required for app development, which can be a barrier for many businesses looking to enter the mobile market.

What is a potential implication of mobile technology being location-aware?

• It limits communication to specific areas.

• It cannot target communications.

• It improves delivery services.

• It reduces the need for mobile devices.

Answer explanation

Mobile technology being location-aware allows for more efficient routing and tracking, which significantly improves delivery services by ensuring packages reach their destinations faster and more accurately.

What is a benefit of providing additional payment methods like Google Pay and Apple Pay?

• Increased transaction time.

• Improved cash flow due to immediate payment.

• Decreased cash flow.

• Reduced customer satisfaction.

Answer explanation

Providing additional payment methods like Google Pay and Apple Pay improves cash flow due to immediate payment, as transactions are processed quickly, reducing delays in receiving funds.

How can mobile technology enhance customer satisfaction?

• By limiting payment options.

• By streamlining the purchasing process.

• By reducing communication channels.

• By making the purchasing process more complex.

Answer explanation

Mobile technology enhances customer satisfaction by streamlining the purchasing process, making it quicker and easier for customers to complete transactions, which leads to a better overall experience.

What is a potential security issue with mobile devices in m-business?

• They cannot be used for unauthorized access.

• They can expose valuable data if lost.

• They are immune to data breaches.

• They automatically secure all data.

Answer explanation

Mobile devices can expose valuable data if lost, making them a target for unauthorized access. Unlike the other options, this highlights a real risk in m-business security.