Business Plan Quiz

What is the core product in a business plan?

• The tangible product itself

• The essential benefit the product provides

• The product's packaging and design

• The after-sales service

Which of the following is an augmented product in a food business?

• The ingredients used

• The food item itself

• Free delivery and loyalty discounts

• The store location

In a business plan, the actual product refers to:

• The branding and packaging only

• The experience a customer gets

• The finished product offered to customers

• The emotions the product creates

Which of the following is NOT a factor in computing per-unit cost?

• Direct material cost

• Factory overhead cost

• Marketing budget

• Direct labor cost

If a business aims to expand in the future, which of the following should be least considered;

• Supply and Demand

• Potential business connections

• The existence of AI

• The number of admirers

In a 1-minute promotional video, what should be the focus?

• The owner's background

• The product's quality and benefits

• The financial status of the company

• The store's location only

Which of the following is NOT an example of promotional materials?

• Social media ads

• Flyers and brochures

• Product packaging

• Tiktok App

Why is digital marketing more effective than traditional marketing for startups?

• It is cheaper and has a wider reach

• It is only used for big businesses

• It guarantees 100% sales

• It does not require a budget

Which document is required to legally operate a business?

• Business permit

• Sanitary permit

• Business plan

• Marketing strategy

Which of the following is the least form of physical evidence that builds customer trust?

• Pleasing personality

• Sanitary permit

• The ambiance and ventilation of the store

• The aroma of fresh coffee in a coffee shop