Promotional Advertising

The AIDA model is used for what purpose in marketing?

• Analyzing market trends

• Creating advertising campaigns

• Understanding consumer behavior

• Developing new products

List the four stages of the AIDA model.

• Attention, Interest, Desire, Action

• Awareness, Interest, Decision, Action

• Attention, Information, Decision, Action

• Awareness, Information, Desire, Action

The AIDA model is based on the assumption that all consumers go through set stages during the buying process.

• True

• False

Which of the following is NOT a stage in the AIDA model?

• Awareness

• Interest

• Decision

• Action

What does the 'A' in the AIDA model stand for?

The purpose of increasing consumer awareness in the AIDA model is to:

• generate interest in the product or service

• create a desire for the product or service

• encourage action to purchase the product or service

• inform consumers about the product or service

What does the 'I' in the AIDA model represent?

The AIDA model suggests generating consumer interest by:

• creating awareness about the product

• generating interest through engaging content

• encouraging consumers to take action

• building desire for the product

What does the 'D' in the AIDA model stand for?

The role of desire in the AIDA model is to:

• Attract attention

• Generate interest

• Create desire

• Prompt action