What is the primary role of customers in a business?

• To provide feedback on products

• To drive revenues

• To create marketing strategies

• To manage company operations

Which type of customer is characterized by loyalty and high sales contribution?

• Wandering Customers

• Loyal Customers

• Impulse Customers

• Bargain Customers

What defines a client in a business context?

• A long-term relationship with a company

• An individual who browses products

• A one-time buyer

• A customer who seeks discounts

Which customer type is primarily driven by specific needs?

• Loyal Customers

• Impulse Customers

• Wandering Customers

• Need-Based Customers

What is demographic segmentation based on?

• Geographic locations

• Customer behaviors

• Psychological traits

• Statistical data about a group

Which segmentation model focuses on customer actions?

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

What is a key benefit of customer segmentation?

• Increased product prices

• Elimination of competition

• Better understanding of customer needs

• Reduction in marketing efforts

What does a value proposition describe?

• The company's financial goals

• The benefits customers can expect

• The production costs of goods

• The marketing strategies used

Which of the following is an example of a quantitative value proposition?

• High-quality customer service

• Everyday best price

• Brand identity enhancement

• Unique product design

What is the purpose of the Value Proposition Canvas?

• To segment customer demographics

• To ensure product-market fit

• To create marketing campaigns

• To analyze financial performance