Research methods Quiz

Identify the outline of secondary research?

• Data which is obtained directly or ‘first-hand’

• Research that has previously been undertaken

• The research comes from original sources

• The researcher is directly involved in the data collection process

A source of primary evidence:

• Focus groups

• Journals

• Newspapers

• Textbooks

Identify the outline of primary research?

• Data which is obtained directly or ‘first-hand’

• It is readily available from other sources

• Research that has previously been undertaken

• Someone else has conducted this research for their own specific aims

Advantages of secondary research.

• It is fast and low cost

• It is time consuming and expensive

• It requires prior research and surveys

• It is difficult to conduct yourself

Disadvantages of primary research.

• It is easy to find and conduct

• It can be expensive and time consuming

• The information is available to everyone

• It is always accurate and up to date

Disadvantages of secondary research.

• The information is always accurate

• The information is available to everyone

• It is specific to your needs

• It is always up to date

Examples of how primary research can be conducted.

• Textbooks and journals

• Interviews and surveys

• Websites and reports

• Press releases and newspapers

Examples of how secondary research can be conducted.

• Interviews, focus groups, and observations

• Textbooks, journals, and websites

• Surveys, interviews, and focus groups

• Observations, interviews, and surveys

Is using newspapers an example of primary or secondary research?

• Primary

• Secondary

• Neither

• Both