SEM I 1.06 Quiz

What might a sports organization offer a business to encourage that business to sponsor an event?

• Free advertising

• Partial ownership

• Percent of profits

• Naming rights

Athletes are often considered to be particularly effective promoting products related to which of their areas?

• Sport

• Lifestyle

• Background

• Education

What should be included in an event program if it is longer than four pages?

• Satisfaction survey

• Local news articles

• Statement of organizers

• Table of contents

Which is the basis for the licensing process?

• The fans

• Manufacturing

• Trademarked property

• Sponsorship

When designing an event program for a charity event, it is important to perform which action?

• Acknowledge the event sponsors

• Offer free admission coupons to other events

• Provide product samples

• Include the printing costs on the back-cover

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It is the least expensive way to create name recognition.

• It provides exclusivity and has potential to maximize exposure.

• It reduces the need to engage in other promotional activities.

• It usually increases spectator fan-base loyalty levels.

Which is an example of a celebrity endorsing an event simply by being associated with it?

• Attending a grand opening

• Saying a tournament is great

• Appearing in a print ad

• Cheering for a football team

What are royalties?

• A percentage of expected sales

• A percentage of actual sales

• A percentage of union dues

• A percentage of taxes

Which is an example of a licensed product?

• Converse shoes

• Buick invitational golf tournament

• NASCAR earrings

• Wheaties cereal box featuring an athlete

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Image extension

• Financial Accountability

• Brand awareness

• Market segmentation