What is consumer behaviour?

• The study of how people buy and use products
  

• The study of business profits
  

• The study of company employees

• The study of laws and regulations

Which of these is part of the consumer decision-making process?

• Buying a product without thinking

• Need recognition

• Closing your eyes and pointing at a product

• Flipping a coin to decide what to buy

What does self-concept mean?

• The way companies set prices

• The way people see themselves and their identity

• The marketing strategies used by companies

• The number of products in a store

What is the focus of the Involvement Theory?

• The impact of advertising on consumer behaviour

• The financial implications of consumer choices

• The marketing strategies for high-end products

• The emotional attachment consumers have to products

Which need comes first in Maslow’s Hierarchy of Needs?

• Self-actualization (achieving personal goals)

• Social needs (friendship and love)

• Safety needs (security and protection)

• Physiological needs (food, water, shelter)

What is the significance of the Maslow Hierarchy of Needs in consumer behaviour?

• It outlines the stages of consumer decision-making

• It identifies the needs that motivate consumer behaviour

• It explains the emotional responses to advertising

• It categorizes consumer preferences based on price

What does perception mean in consumer behaviour?

• The number of products a company sells

• The process of making a product

• The cost of advertising

• The way people see, hear, or feel about products

Which theory explains learning through rewards and punishments?

• Classical Conditioning

• Operant Conditioning

• Maslow’s Theory

• Self-Concept Theory

Which of these is an example of learning in consumer behaviour?

• Seeing a brand on TV and remembering it later

• Forgetting a company’s name
  

• Ignoring a product completely

• Never shopping again

Why do companies use bright colors in marketing?

• To confuse customers

• To save money

• To attract attention and influence perception

• To increase product weight