Which of the following does not affect the cost per click (CPC) in Google Ads?

Number of keywords in the ad group

Quality of the landing page content

Level of competition for the keywords

Where can an advertisement displayed on the Google Display Network (GDN) appear?

On social networks not linked to Google

What is the most important factor when writing effective Google Ads copy?

Writing concise content with a clear CTA

Using enough keywords in the title

What does remarketing in Google Ads help businesses with?

Increase conversion rates by re-engaging those who have visited the website

Reduce advertising costs by targeting existing customers

Display ads only to those who have previously made a purchase

Minimize costs for running search ads

When performing On-page SEO, which factor has the strongest impact on keyword ranking?

The keyword must be included in the title, URL, and H1

Keyword density on the page must be between 3-5%

Content must have at least 1500 words to be prioritized by Google

There must be only one H1 tag on a page

Why might Google not index a webpage even though it exists in sitemap.xml?

The page is blocked by the robots.txt file or has a "noindex" tag

The page has too many images but little text content

The page has a loading speed of under 2 seconds, causing Google to skip it

The page has never been shared on any platform

Which of the following can cause a website to suddenly drop in ranking on Google?

Google's algorithm update affecting low-quality content

Adding too many internal links to the article

Excessively increasing page load speed

Only changing the meta description while keeping the content the same

Which of the following does NOT affect page load speed?

The number of backlinks pointing to the page

Using a CDN (Content Delivery Network)

Using too much heavy JavaScript

A backlink has high SEO value when?

It comes from a website with high DA and is relevant to your content

It is placed in the footer of many websites

It is in "nofollow" format instead of "dofollow"

It comes from a website with high traffic

Which of the following is NOT true about schema markup?

Automatically improves the website ranking without optimizing content

Helps Google display rich snippets in search results

Can help increase the click-through rate (CTR) to the page

Provides additional information to search engines about the page content

Why does Google Display Network (GDN) have a lower CTR than Google Search Ads?

Users search when they see ads on Search Ads

GDN ads are displayed on many websites, so they are easily overlooked

GDN has lower costs, so it is less effective

Google prioritizes displaying Search Ads over GDN

What has the greatest impact on the conversion rate in Google Ads?

Loading speed of the landing page

When does remarketing work most effectively?

When targeting customers who have visited the page but have not completed the action

When applying discounts to attract loyal customers

When using the same reminder ad to retain customers

Why can having many backlinks from the same website not be beneficial for SEO?

Google only counts a limited number of backlinks from each domain

Google does not consider backlinks from the same source

The more backlinks from one page, the lower the website's ranking

Google values quantity over quality of backlinks

A website can lose its ranking when using too many internal links for what reason?

Too many internal links can dilute SEO signals

Google has a limit on the number of internal links allowed on a page

Internal links do not help with SEO

Google only crawls pages with fewer than 100 links

When does Google prioritize indexing the content of a new webpage?

When the website regularly updates content and has a sitemap

When the page has many images and videos that enhance the quality across multiple articles

When the webpage uses AMP (Accelerated Mobile Pages)

When the webpage does not have a robots.txt file

Why can Google Ads display your ads even if you don't click on them?

Because Google ads also display in a way that doesn't require a click

Because Google uses Machine Learning algorithms to display ads

Because Google can automatically measure people who click on ads with similar interests to you

Because Google charges based on the CPM metric

If the Quality Score is low, what could happen?

CPC increases and ads are shown less

CPC decreases because of low-quality ads

Ads will not run even with a high budget

In Google Ads, what is the most important factor for optimizing a Landing Page?

Page load speed and user experience

Including keywords in all text segments

Having more images and videos than competitors

Using smart and reasonable CTAs to encourage users to click

When running an advertising campaign on Facebook, which factor helps optimize the conversion rate?

Creating multiple posts with diverse content to enhance viewer experience

Running ads 24/7 without time limits

Only displaying ads on mobile devices

When optimizing On-page SEO, what can be harmful if not done correctly?

Adding the meta robots tag "noindex, follow" to the product category page

Using too many related keywords in the same article

Increasing the number of internal links to better guide users

Formatting the article with multiple H2, H3 tags to optimize content structure

If a website has a lot of backlinks from the same domain, what will happen?

Google will only count the value of a limited number of backlinks from each domain

Google will consider this a positive signal and help the website rank higher

Google may consider this spam if the backlinks are not natural

The website will be penalized immediately if there are too many backlinks from one source

Quiz 2 - Google Ads & SEO

Authored by Hướng Đức

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30 questions

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In SEO, which factor has the strongest impact on the speed of a website's indexing by Google?

Length of the content on the page

Use of keywords in the title

XML sitemap structure and Robots.txt

Number of images on the page

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a soft 404 and why is it harmful to SEO?

An error displayed when the server does not respond, affecting page speed

A non-existent page that returns a stable status code

A type of programming error that does not affect SEO

An error that occurs when a page has too many internal links

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Google value websites with HTTPS over HTTP?

HTTPS helps the website load faster

HTTPS encrypts data, enhancing security

HTTPS reduces the operating costs of the website

HTTPS enhances the prevention of bot farms

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a factor affecting On-page SEO?

Title tags and meta descriptions

Image optimization

The number of relationships of the page

Page loading speed

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the benefits of long-tail keywords in SEO?

Easier to rank because of less competition

Higher conversion rates

Aligns with user search intent

All of the above answers are incorrect

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an important factor when researching keywords?

Keyword Difficulty

Average Monthly Search Volume

Keyword Density

Click-Through Rate (CTR)

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Evergreen Content?

Content that has long-lasting value and does not become outdated

Content optimized for short keywords

Content used only for technical SEO

Content updated seasonally

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