Meeting 6 - Corporate Communication and Reputation Management

Meeting 6 - Corporate Communication and Reputation Management

University

15 Qs

quiz-placeholder

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Meeting 6 - Corporate Communication and Reputation Management

Meeting 6 - Corporate Communication and Reputation Management

Assessment

Quiz

Social Studies

University

Easy

Created by

kristina nurhayati

Used 2+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary function of a company's vision?

To create a social media presence

To outline the company's financial goals

To serve as a principle for company operations

To define the company's marketing strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Marion Talbot, what does a vision represent?

The company's historical background

The target market for products

The values of the organization

The company's profit margins

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between a company's vision and mission?

Vision is more important than mission

They are completely independent

Mission is a practical expression of vision

Mission statements are optional

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does reputation management aim to protect?

The company's employee satisfaction

The company's reputation

The company's financial assets

The company's physical assets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a strategic area in reputation management?

Crisis communication

Corporate advertising

Employee training

Media relations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in maintaining a company's reputation?

Focusing solely on profits

Identifying reputational risks

Ignoring public opinion

Limiting communication with stakeholders

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the greatest business risks according to the text?

Political Risk

Credit Risk

Reputation Risk

Market Risk

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