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Understanding Advertising Ethics

Authored by richa yadav

Journalism

12th Grade

Understanding Advertising Ethics
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of advertising ethics?

To create confusion in the marketplace.

To promote misleading information for profit.

To manipulate consumer behavior without accountability.

To ensure honesty, fairness, and responsibility in advertising practices.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which organization is known for establishing advertising standards in the U.S.?

Federal Trade Commission (FTC)

Interactive Advertising Bureau (IAB)

American Marketing Association (AMA)

American Advertising Federation (AAF)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is false advertising?

Advertising that only highlights positive aspects of a product.

Using testimonials from satisfied customers in ads.

Providing accurate information about a product's features.

False advertising is the use of misleading or false statements in advertising to promote products or services.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do regulations protect consumers in advertising?

Regulations focus solely on protecting advertisers' interests.

Regulations allow companies to exaggerate product benefits freely.

Regulations promote aggressive advertising tactics to boost sales.

Regulations ensure truthful and non-deceptive advertising, protecting consumers from misleading claims.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does transparency play in advertising ethics?

Transparency only benefits advertisers, not consumers.

Transparency is irrelevant to consumer trust in advertising.

Transparency is crucial for building trust and ensuring informed consumer decisions in advertising.

Transparency complicates the advertising process and reduces effectiveness.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the FTC in advertising?

The FTC promotes deceptive advertising practices.

The FTC is significant in advertising as it enforces laws against deceptive advertising and promotes truthful marketing practices.

The FTC is responsible for regulating product prices.

The FTC focuses solely on online advertising regulations.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can misleading advertisements impact a brand?

They have no effect on customer perception.

Misleading advertisements can harm a brand's reputation and customer trust.

They can increase sales immediately.

They can enhance brand loyalty.

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