2024-25-2S-OAD14-MQ1F

Complete Name

Section

What is the primary purpose of data collection in business internet research?

• A) Increase website traffic
• B) Understand consumer behavior
• C) Sell products directly
• D) Enhance social media presence

Which of the following is NOT a common method of data collection in online business research?

• A) Surveys
• B) Social media monitoring
• C) Focus groups
• D) Phone calls

Which statistical tool is often used to analyze large datasets in business internet research?

• A) ANOVA
• B) Regression analysis
• C) Chi-square test
• D) T-test

What is the term for collecting data from sources that are publicly available online?

• A) Primary data collection
• B) Secondary data collection
• C) Qualitative data collection
• D) Quantitative data collection

Which of the following is a benefit of using online surveys for data collection in business research?

• A) Limited audience reach
• B) Costly distribution
• C) Rapid data collection
• D) High interviewer bias

What type of analysis helps businesses identify patterns and trends in consumer behavior?

• A) Descriptive analysis
• B) Predictive analysis
• C) Inferential analysis
• D) Diagnostic analysis

Which data collection method allows for real-time interaction with participants?

• A) Surveys
• B) Interviews
• C) Observational studies
• D) Social media monitoring

Which software is commonly used for data visualization in business internet research?

• A) Excel
• B) SPSS
• C) Tableau
• D) SAS