Customer Behavior Analytics Quiz

What is the use of data and analytical tools to understand customer actions?

• Customer Behavior Analytics

• Customer Satisfaction

• Market Research

What enables data-driven decisions and improves customer experiences?

• Customer Behavior Analytics

• Traditional Marketing

• Word of Mouth

What provides structure for interpreting data?

• Guiding Framework

• Data Collection

• Service Design

What helps determine what to measure and how to analyze?

• Defining Metrics

• Data Analysis

• Customer Feedback

What allows analysts to explain findings?

• Contextualizing Results

• Data Visualization

• Statistical Analysis

What helps understand guest motivations from basic to self-actualization?

• Maslow's Hierarchy

• Customer Feedback

• Market Trends

What involves recognizing needs, information search, evaluation, purchase, and post-purchase behavior?

• Customer Decision-Making Process

• Sales Funnel

• Marketing Strategy

What is based on comparing expectations to experiences?

• Expectancy-Disconfirmation Theory

• Customer Satisfaction Theory

• Service Quality Model

What explains how customers attribute experiences?

• Attribution Theory

• Behavioral Economics

• Customer Loyalty Theory

What studies how biases and mental shortcuts affect decisions?

• Behavioral Economics

• Consumer Psychology

• Market Research