CHAPTER 4 PUBLIC RELATIONS AND PUBLICITY IMC

_______________ is a marketing tool, that is used to maintain goodwill and reputation of the company and its product among people.

• Public Relation

• Publicity

• Personal selling

• Advertising

"A public relation function, that uses any communication channel to convey news or information about someone or something, through media". This statement refers to __________________.

• Public relation

• Personal selling

• Publicity

• Direct marketing

'Product launch' and 'press conference' are an example of _____________.

• Provocacy

• Personal selling

• Public relation

• Publicity

'Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media'. This statement refers to ____________.

• Mass media

• Media relation

• Social media

• Public relation

It is a combination of an advertising and editorial activities.

• Advertorials

• Social media

• Publicity

• Press release

Regular ____________ can strengthen your personal connections with customers and reflect your business brand and personality.

• Publicity

• Advertising

• Newsletters

• Personal selling

___________ are opportunities for business people to gain exposure for their businesses, promote new products or services and make sure accurate information reaches targeted customers.

• Business objectives

• Business strategies

• Business events

• Business roles

_______________ can help consumers identify your brand with good business practice and good ethics.

• Sponsorships

• Relationships

• Memberships

• Partnerships

Below are the strategies and activities in public relations and publicity. Which one is INCORRECT:

• Sponsorship & partnership

• Advertorials

• Donations

• Speaking engagements

Community relations refer to:

• Building good relationships with members of the community where you do business helps build customer loyalty.

• Community partnerships may involve an exchange of funds or in-kind benefits to grow a local community organization in return for benefits that promote your business reputation.

• Speaking at events where customers are likely to attend helps position you as a leader or innovator in your field.

• Many larger businesses conduct employee relations - building their business culture and team relationships by sharing information, promoting involvement and instilling a sense of pride in business achievement