Kiểm tra Marketing Mix

1. “Product” in the marketing mix refers to:

• The physical goods or services offered to customers

• The advertising campaigns used to promote a brand

• The market where the product is sold

• The price strategy applied to the product

2. How many elements are there in the traditional marketing mix?

• 3

• 5

• 7

• 4

3. What does the term "Marketing Mix" mean?

• A customer service approach.

• A type of advertisement technique

• A blend of different marketing strategies and tools

• A method for setting product prices

4. Which element of the marketing mix determines how much a customer will pay for a product?

• Product

• Promotion

• Place

• Price

5. Which of the following is NOT a component of the promotional mix?

• Advertising

• Public Relations

• Market Segmentation

• Sales Promotion

6. What does “promotion” in the marketing mix focus on?

• Deciding the cost of a product

• Improving product design

• Selecting the right distribution channels

• Creating awareness and persuading customers to buy a product

7.  The extended marketing mix includes 3 additional Ps. What are they?

• People, Process, Physical Evidence

• Positioning, Place, Productivity

• Packaging, Planning, Profit

• Publicity, Price, Place

8. Which advertising technique uses famous people to promote a product?

• Bandwagon

• Testimonial

• Repetition

• Plain Folks

9. What is the main purpose of using humor in advertising?

• To make customers think logically

• To make customers think logically

• To make the ad more memorable and enjoyable

• To provide detailed product information

10.  Offering coupons, discounts, or contests to boost short-term sales is an example of:

• Sales Promotion

• Direct Marketing

• Public Relations

• Advertising