Welcome to W Hotels

In which year did the first W Hotel open?

• 1988

• 1998

• 1978

• 1999

W Mission: ______ _________. Expand Worlds

Which of the following is the best example of the W Hotels target guest, the Connector?

• A logistic consultant who enjoys bringing likeminded people together where they can get to know each other on a variety of levels.

• A graphic designer who prefers to work from home and in a quite environment

• A highly motivated entrepreneur who travels a lot and spends their time in the fitness center and working in their room when they need to get things done.

• None of the above.

In the scenario below, which of the brand values could be enlivened for the guest?

Mr. Boleyn just returned from his neighborhood walk with a bag from a local artisan boutique.

• Originality

• Curiosity

• Momentum

• Daring

Each W is a world of its own: immersive and unmistakable.

Which passion point does the statement describe?

• Stance

• Taste

• Scene

• Body

Which four elements from the options below make up the W Experience?

• Brand Culture

• B&F

• Connected

• Design

• Programming & Entertainment

What is W Hotels' service promise?

• Ignite Curiosity. Expand Worls

• Whatever/Whenever

• Luxury Liberated

• Remix Luxury