Public opinion and mass media

8.1 - Which of the following is the best definition for public opinion?

• What the public wants

• The issue that the public agrees upon

• The complex collection of opinions of many different people

• None of the above

8.1 / 8.3 - What is the following a definition of... "communication that is widely dispersed" ?

• Social Media

• Newspapers

• Mass Media

• Electronic Media

8.2 - What is it called when the person asking scientific polling questions attempts to emphasize/influence a certain response?

• Random Sampling

• Interviewer Bias

• Response Loading

• Data Tracking

Method of polling in which the wording of questions pushes respondents toward a particular answer or view?

• Push polling

• straw poll

• scientific polling

• public interest group

one way interest groups learn about public opinion?

• asking government officials

• conducting polls

• educating voters

• influencing voters

Media can influence public agenda by...

• making a profit.

• printing information rather than publishing it electronically.

• choosing what issues to cover.

Television, radio, newspapers, magazines, the Internet, and other forms of communication are collectively referred to as the __________.

• mass media

• media conglomeration

• partisan press

• fifth estate

When you are watching the news what strategies should you NOT use?

• Separate fact from opinion
• Detect bias
• Believe everything the newscaster says
• Identify propaganda

What is an organized group of people who share a common goal and actively attempt to influence lawmakers?

• ideology group

• interest group

• political party

• political action committee

In its role as a ________________, the media keeps an eye on the government which helps democracy.

• prisoner
• watchdog
• cheerleader
• voice of reason