Marketing and Social Media Strategies

How can they incorporate social media into their advertising mix?

• Post recipes with coupons for their ingredients

• Schedule promotional events at various store locations

• Post the weekly coupon flyer as a PDF

• Post a link to their corporate website

A marketing company has recently hired a new CEO. She blogs regularly on social media to discuss ways to improve products and reduce the negative impacts on the environment. This behavior is known as:

• Market repositioning

• Executive buy-in

• Return on engagement

• Corporate reorganization

A well-known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social?

• Record the speech and post it on the company’s website

• Contract with a reality television producer to create a short-run series for cable

• Change the format of the lectures to a question-and-answer panel with 4 to 5 people

• Share them as live-streaming events and invite the audience to ask questions to the CEO

Which of the following is an SMO technique that can aid in search engine optimization?

• Creating as many posts as possible, regardless of engagement

• Filing out all social media profiles completely

• content from third parties that will engage users

• Make sure all social media posts link back to your website

A company specializing in reselling shoes wants to expand its business quickly. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers interested in shoes?

• Paid advertising

• Organic

• Banner

• Viral

Which organization will likely experience the highest impact of implementing an aggressive social media marketing campaign?

• A car manufacturer that makes trucks, sedans, and hybrids

• A circus performance troupe that travels the country

• A political campaign for mayor of a large city

• A large financial services company providing payroll processing

Mariah works for a nonprofit and is creating a social media campaign to encourage followers to sign up for their monthly email newsletter. Which would be the most effective way for her to optimize her social media campaign?

• Include a clear call-to-action with a direct sign-up link.

• Only publish content without linking to the email sign-up.

• Rely solely on organic engagement without tracking metrics.

• Share content without measuring performance.

What social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Conversion attribution

• Cost per click

• Click through rates

• Total revenue earned

A company aims to increase sales from social media sites by 5% in the next quarter. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from followers to lead to sales. What is the company trying to calculate?

• Return on Investment (ROI)

• Cost per lead

• Conversion rate

• Customer Lifetime Value (CLV)

Which of the following is a key metric for evaluating the success of a social media campaign?

• Return on investment

• Return on engagement

• Customer loyalty

• Follower sentiment