[Jamie] B1P 2.1 The life of luxury ex 6 + 7 + secret

Complete the sentences from the video using the words and phrases below.

So what's the best way to extend a luxury brand? ….the brand.

• ultra-luxury

  
  

• base of clients

  
  

• further afield

  
  

• stretching

• cautious approach

  
  

Complete the sentences from the video using the words and phrases below.

One company that has taken a(n) ... to expansion is Bulgari.

• ultra-luxury

  
  

• base of clients

  
  

• further afield

  
  

• stretching

• cautious approach

  
  

Complete the sentences from the video using the words and phrases below.

To pave the way for growth we needed to speak to a broader and aspirational....

• ultra-luxury

  
  

• base of clients

  
  

• further afield

  
  

• stretching

• cautious approach

  
  

Complete the sentences from the video using the words and phrases below.

After fragrances, the company began to look....

• ultra-luxury

  
  

• base of clients

  
  

• further afield

  
  

• stretching

• cautious approach

  
  

Answer explanation

xa hơn nữa

Complete the sentences from the video using the words and phrases below.

And this idea of doing a very small collection of...hotels came about.

• ultra-luxury

  
  

• base of clients

  
  

• further afield

  
  

• stretching

• cautious approach

  
  

Complete the sentences from the video using the words and phrases below.

Experts agree that care and control are vital when moving beyond the ....

• bad history -devalued

• brands

  
  

• core business

  
  

  
  

• fast growth

• venture into

Complete the sentences from the video using the words and phrases below.

There's a lot of ...about brand extensions. … If you overdo it, your brand is....

• bad history -devalued

• brands

  
  

• core business

  
  

  
  

• fast growth

• venture into

Complete the sentences from the video using the words and phrases below.

I think the ....which are most careful have the longest future.

• bad history -devalued

• brands

  
  

• core business

  
  

  
  

• fast growth

• venture into

Complete the sentences from the video using the words and phrases below.

There's a lot of ...about brand extensions. … If you overdo it, your brand is....

• bad history -devalued

• brands

  
  

• core business

  
  

  
  

• fast growth

• venture into

Complete the sentences from the video using the words and phrases below.

This slow and steady process is not for everyone, particularly for businesses looking for ....

• bad history -devalued

• brands

  
  

• core business

  
  

  
  

• fast growth

• venture into