[Jamie] B1P 2.1 The life of luxury ex 6 + 7 + secret
Authored by Nguyễn Jamie
English
Professional Development
Used 1+ times
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26 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
So what's the best way to extend a luxury brand? ….the brand.
ultra-luxury
base of clients
further afield
stretching
cautious approach
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
One company that has taken a(n) ... to expansion is Bulgari.
ultra-luxury
base of clients
further afield
stretching
cautious approach
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
To pave the way for growth we needed to speak to a broader and aspirational....
ultra-luxury
base of clients
further afield
stretching
cautious approach
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
After fragrances, the company began to look....
ultra-luxury
base of clients
further afield
stretching
cautious approach
Answer explanation
xa hơn nữa
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
And this idea of doing a very small collection of...hotels came about.
ultra-luxury
base of clients
further afield
stretching
cautious approach
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
Experts agree that care and control are vital when moving beyond the ....
bad history -devalued
brands
core business
fast growth
venture into
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Complete the sentences from the video using the words and phrases below.
There's a lot of ...about brand extensions. … If you overdo it, your brand is....
bad history -devalued
brands
core business
fast growth
venture into
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